02 July 2009
Ecommerce is popular among consumers because it enables them to engage in guilt-free shopping, according to Heat magazine.
Some people use online shopping as a way to get rid of boredom or pass time, stated Bronagh Meere, a style writer for the magazine, who also added that ecommerce makes shopping easy.
"A lot of people hate shopping - I'm not quite sure what is wrong with them - and shopping online eliminates the queues and stress that come with trawling the high street," she explained.
"The best bit is that it feels like it's not real because no physical money is exchanging hands giving you a sense of guilt-free shopping."
Last month, Special K published figures showing that British women waste up to £650 million buying summer outfits that do not fit due to the fact that they are in denial over winter weight gains.
Some of these purchases are carried out online as more and more consumers warm up to ecommerce, which makes it easier for them to search and spot bargains.
